Traverse City, Michigan

We invest in the moments people remember.

Northern Star Investors owns and operates businesses that deliver outstanding in-person experiences across hospitality and entertainment.

Explore our portfolio

Our point of view

Places matter.

The best consumer businesses do more than serve a need. They create a reason to gather, return, and tell someone else about it.

We partner closely with the people inside our companies, combining patient ownership with hands-on operating experience. The result is a portfolio rooted in Northern Michigan and built around how a place feels—not just how it performs.

Our portfolio

Distinct places.
One point of view.

Hospitality, recreation, and the art of showing people a good time.

The Pub

A downtown gathering place built around approachable food, drinks, and an easygoing room.

North Bar

A rooftop restaurant and bar bringing year-round energy to the heart of Front Street.

The Parlor

Craft cocktails, historic character, and memorable gatherings in downtown Traverse City.

The Drew PGC

A private golf club experience designed for connection, practice, and play in every season.

05Exited

Brasserie Amie

A former Parisian-inspired brasserie in downtown Traverse City and part of NSI's operating story.

Leelanau Boat Co.

Northern Michigan boating made easier through rentals, service, storage, and concierge care.

The principals

Different disciplines.
Shared accountability.

Jason Thibodeau

Business development & finance

Jason brings commercial instinct to every opportunity, shaping partnerships, capital plans, and the path from a promising idea to a durable business.

Rob Lindsay

Strategy & operations

Rob turns strategy into an operating rhythm—aligning teams, systems, and guest experience so each company can perform with consistency and character.

Brig Ricks

Legal & all things homework

Brig leads legal diligence, governance, and the deep research behind important decisions, helping the group move thoughtfully and protect what it builds.

Start a conversation

Something worth building?

We welcome thoughtful introductions, operating opportunities, and conversations about distinctive experience-led businesses.